KAIA was established in 2000 with one mission: to bring a real, high quality Active Wear Shop to the London area. Our passion for excellence is what inspired us in the beginning and it continues to drive us today. We pride ourselves in the superior experience of shopping in our Active Wear Shop and in the long-term relationships we’ve built with our customers. People come back to Charlie because they know they’ll find what they’re looking for on our shelves - and if they don’t, we’ll help them find it. Stop by to see for yourself!